We will be targeting males aged 15-36. This is because males are most likely to watch thrillers due to it containing action and psychological issues. Also, this age bracket is appropriate because younger people will be more familiar with the school environment and will appreciate the action in the film.
Primary Audience
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| Our primary audience may look like this |
- Males aged between 18-34
- Enjoy watching thrillers, dramas, murder-mystery films
- Still in education or employed so they can understand social issues in working environments
- Enjoy up beat music and up-to-date with technology
The reason why this would be our primary target audience for our film is because most of these people would visit the cinema for escapism. Although them being in education or employed and being familiar with social issues such as bullying, they are most likely grown up and have moved on from this so watching a thriller would attract their attention.
Secondary Audience
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| Our secondary audience may look like this |
- Males aged between 12-18
- In education, possibly attend schools in urban areas
- Care-free personality, slightly confrontational and rebellious
- Enjoy action
- Often go outside and socialise with friends
The reason why this would be our secondary target audience for our film is because most of these people are school teenagers who get involved with a lot of social activities. Because these teenagers are commonly found to be causing trouble and being rebellious, they would likely be watching our film as it covers themes which may encourage these children. Also they would want to watch a film which they are familiar with such as a film set in a school environment.
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